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One of the Marketing and PR industries’ best conferences on thought leadership and best practices occurs every year in June somewhere around the DC area. For the past two years we have called it Demand Success. Prior to that, it was known as the Vocus Marketing and PR Conference or the Vocus Users Conference. I know it well and have designed the event since it’s humble beginnings in 2004. Events are usually held at a big conference centers or, in our case, a conference space within a major hotel. Hotels present a specific type of challenge when it comes to branding the space. I don’t know who designs the carpets that cover these hotel floors but they aren’t what I would call neutral. So working around this can be difficult. The next challenge I usually face is trying to disguise or at least minimize the shades of gold, yellow and beige that hotels use on their walls and trim. I’m designing for a technology company in a highly creative and innovative marketing industry. Beige just doesn’t cut it. Perhaps the most frustrating challenge is one I have experienced after designing many events at a multitude of locations. Nothing is ever…